Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers
KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “Partner of the Year, LaunchPoint Technology” category in the 2016 Marketo Revvie Awards. The accolades honor marketing teams and technology providers who are leveraging Marketo in innovative ways to take their marketing initiatives to the next level, positively impact company revenue, build engaging relationships with customers, and inspire others in the marketing industry.
“Vidyard’s recognition as a finalist for the 2016 Marketo Revvie Award for LaunchPoint Technology Partner of the Year validates our commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” said Tyler Lessard, CMO of Vidyard. “Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets.”
Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. Vidyard customers range from small businesses to large enterprises, including Dynatrace, Elsevier, Sharp, Honeywell, Mitel, Altium, Tradeshift and Verizon.
In 2015, Vidyard launched two new products on top of the Marketo platform:
- Vidyard Live enables Marketo users to broadcast live video streams to their customers and prospects and use embedded Marketo forms within the live stream to generate leads while tracking the engagement of each individual viewer within Marketo.
- Personalized Video enables Marketo users to generate personalized videos for each prospect and customer, weaving names, company names, photos and other details from their Marketo contact records into the video content itself. The personalized video and a related personalized thumbnail image can be seamlessly merged into outbound email and social campaigns.
In addition to supporting a wide range of customers, Vidyard is a Platinum sponsor of the Marketing Nation® Summit and an active participant in Marketo’s roadshows and virtual events. Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others.
Vidyard recently raised its $35 million Series C financing and plans to continue to invest in the Marketo community in 2016 and beyond.
Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016. Expected to attract more than 6,000 marketers from around the globe, the conference will feature thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today’s digital era. Learn more about it here.
Vidyard (Twitter: @Vidyard) is the industry’s leading video intelligence platform that helps marketing and sales teams drive results and ROI with online video content and video analytics. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard tracks the viewing activities of each individual viewer and integrates with key marketing automation and CRM tools to deliver user-level video engagement data that helps businesses identify their hottest prospects and turn viewers into customers.
About Marketo Revvie Awards
Established in 2010, the Marketo Revvie Awards recognize and celebrate members of the Marketing Nation who leverage Marketo to drive the Next Era of marketing. These marketers constantly find clever ways attract and engage customers, propel their companies to new growth and success, and inspire others. To learn more, visit: http://ift.tt/1Vh8xgc
The Dialog Lab on behalf of Vidyard
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