Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics

TORONTO, Ontario – February 17, 2016 – Vidyard and Media One Creative today announced a partnership to offer comprehensive video marketing solutions to help businesses drive new levels of engagement in their content and turn viewers into customers. The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content. Media One Creative will also offer a new service to help businesses create Personalized Video experiences that seamlessly weave the viewer’s name, company logo and other personally relevant content into the flow of the video to drive greater engagement, higher conversion rates and increased ROI.

Video is proven to be the most effective content type for engaging audiences and converting prospects into customers. While the majority of businesses are increasing their investments, a 2015 industry research report found that the top barriers to video marketing success include the lack of an effective video strategy and the lack of compelling content. Vidyard and Media One Creative will collaborate to help businesses overcome these challenges, delivering video marketing solutions that combines content production, video personalization, online distribution, individual viewer tracking and ROI reporting.

“Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” said Derek Rider, co-founder and CEO of Media One Creative. “We’re thrilled to partner with Vidyard to help clients take their video programs from tactical to strategic, and to deliver exceptional content and video analytics that deliver real results in a way that is integrated with their broader marketing and sales strategy.”

Through the new partnership, Media One Creative will also use the Vidyard Personalized Video technology to create 1-to-1 personalized video experiences that literally bring viewers into the story. Personalized videos have been proven to significantly increase click-through and conversion rates, offering an innovative new way for marketers to cut through the noise and create memorable content experiences.

“The results we’re seeing with personalized video are incredibly exciting, with some of our largest customers seeing more than a 500 percent increase in conversion rates over their typical campaigns,” said Tyler Lessard, chief marketing officer at Vidyard. “We’re excited to partner with Media One Creative as a trusted personalized video content producer. Together, we’ll help clients in both B2C and B2B markets deliver innovative video campaigns that drive action and deliver results in a scalable manner.”

To see personalized video in action, simply visit here and enter your information to have a custom video rendered just for you. For more information on Vidyard and Media One Creative, please visit www.vidyard.com and http://ift.tt/1OeHE3C.

About Vidyard

Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

About Media One Creative

Media One Creative has become one of Canada’s fastest growing digital video agencies, with a team of over 65 professional video, audio, creative and project management staff.  Media One Creative specializes in working with clients and agencies to solve business challenges through video.

Media Contact:

Brad Hem
Phone: (281) 543-0669
press@vidyard.com

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How to Create a Powerful Event Kick-Off Video

You’ve built up the hype. Now you have to live up to it.

You’re holding a major event for your key audiences. It’ll be full of thought leadership, engaging speakers, networking, excitement, and more, more, more. You’ve marketed the event well, and put a lot of bottoms in a lot of seats. But now, how do you start off the event? How do you make your audience glad they came, and happy they shelled out the ticket price?

With video, of course. But what should a kick-off event video be like? What should you avoid? How is it different from creating exciting pre-event videos? Well, here are a few things to consider.

What is the message you want to portray?

Video is all about telling a story that your audience can see, hear, and almost touch—it’s so real, it’s like they’re inside the video. It’s an incredibly powerful medium for sharing a message. So, it goes without saying, but I’ll say it anyway: you must think carefully about the message you want to share with your audience. Who are they? What do they care about? Why did they come to this event? What will make them get off their phones or stop talking to their neighbours long enough to watch a kick-off video? And what impression would you like to leave them with once the video is over?

That video montage of past years’ attendees dancing at event parties and smiling for “candid” shots? Nope.

Don’t get me wrong: a video montage of past footage set to upbeat music has its time and place. It’s great for pre-event hype. It shows all the fun people can have at your event. But here’s the thing: your attendees are already at your event. Now is the time to slow down the party train, and begin to create that powerful message, that lasting story of your event. Your attendees are ready to listen, learn, and be amazed about all the things they can take action on when the event is over and they’re back to work. So aim to inspire them and kick their minds into high gear.

Did you know 100% of event attendees attend events?

Okay, so you don’t want to go overboard with the fluffy high-energy video clips that lack real “meat”. But try to stay away from the other end of the spectrum, as well. Would you be inspired to get cracking on learning everything you could at an event if it was kicked off with a bunch of facts or statistics? A kick-off event video doesn’t need to be straight-laced, plying audiences with a bunch of figures, or start off with a serious talking head getting straight down to business. The sessions will be plenty informative enough, so let your event kick-off video have a thrilling and encouraging tone.

Show, don’t sell.

Finally, remember the goal of your event. Is it thought leadership? Is it announcing the newest corporate direction or product line? Whatever it is, attendees probably don’t want to feel like they paid just to be sold to. They want to learn and discover what will make their own lives easier and better. Show them what you have to offer them, and give them every opportunity to make the most of the event without feeling like they’re being chased down and pressured to buy whatever your company is selling.

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Now, what is the experience of that message?

A message and a script is only part of making a video, obviously. What about the rest of it? The branding, the music, the colors…while some techniques may be similar as when you’re making any other video, it’s useful to keep these things in mind:

Is the video representative of the event or company brand?

Part of the power of a video is the branding behind it. Your brand offers a unified experience; your kick-off event video should have similar colors, tone, and style to the rest of your event and your pre-event marketing materials. Consider this pre-event video and kick-off video, both created for Space Camp, the video marketing summit in 2015.

Pre-event video:

Event Kick-off video:

They offer a similar storyline or theme (you want each video to offer something unique, but still feel relevant to what you will be offering at the event). They have a similar tone and style—one continues the inspirational feeling of the other, and their “look and feel” is consistent. They feel like they belong to the same event experience, which only helps to strengthen that experience.

Attendees don’t just experience a video. They affect the experience.

The experience that a viewer would have watching your video alone at their desk with headphones would be very different from watching your video at the event. When will the video play during the event? Will it be the “introduction” to the event, before even the host or speaker appears on stage?

At Space Camp, the kick-off video welcomed attendees into the event. There were no speakers on stage to announce the video. It was important that the experience of it was powerful enough to attract the whole audience’s attention. So what did we do? Pre-roll footage and music was used to attract attention; when attendees walked into the space and took their seats, they were greeted with visually appealing space images which attracted their attention to the giant screen. Then, a voiceover started, saying “Incoming message!”, followed by the video. Unlike the pre-event video, which used only music and text on screen, it was key to use a voiceover for the event kick-off video to attract and hold viewers’ attention in a loud and bustling place. The powerful message and the way it was displayed to the crowd was the perfect opener to the event and a great way to introduce Michael Litt, Vidyard’s CEO to the stage.

The opening of the video isn’t the only thing you need to think about when you’re on location. Keep in mind how a large audience will experience the video together. For example, if your script is humorous, you need to build in time to allow the audience to laugh, which will be louder and last longer than one viewer watching alone. When you cut scenes or change shots, consider the experience you want your whole audience to have.

Location is everything.

You may also notice the size of the Space Camp event kick-off video compared to the pre-event video. Not only the number of people, but the physical attributes of your event location must be considered when you’re creating your kick-off masterpiece.

For example, We knew the screen at the Space Camp location was quite long, so the video had to be created accordingly, with everything happening in certain sections of the screen so that no matter where attendees were sitting, everyone could enjoy the video equally. Even sound can be experienced differently when you’re in the event space; it needs to be adjusted properly so it is at a consistent level throughout playback—then you won’t cause speakers to boom or rattle, and attendees won’t wish they could take out their headphones!

Want to learn more about how to use video to make your events awesome? We’re talking selling out all the tickets, tracking the impact of the event, and even finding new business? Well, here’s a webinar for you!

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Wild Animals Inventing Flying Umbrellas? Yep, Slack’s New Video is Whack

The other day, Slack’s latest and (dare I say?) most incredible video came to my attention. There are no words … just check it out:

This was actually a TV spot and it is just so … out there! I mean, really, before we dig into the meat of this video, can we just pause for a moment and consider how off-the-wall this concept is? I just … it’s just … ah, amazing! I feel like half the reason I kept watching was just because it was so unusual! Slack definitely got me for the full duration of the video! Oh, and they also produced a blooper reel – which is just hilarious, since there obviously wasn’t a blooper reel to begin with (because, you know, those animals weren’t actually filmed in real life … or real at all, for that matter). We’ll get to the bloopers in a bit.

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For now, let’s take a look at what we can all learn from Slack’s stroke of brilliance.

Show the Product, Naturally

We all have a need to create a video that explains what our product is and what the main value prop is. Slack’s out-of-the-box thinking can teach us two things about doing this in our own videos:

1. They showed us (instead of telling us) why their product was so great in the form of a story, from start to finish. Everyone was getting covered in rain on a rainy day and even those who did use umbrellas, struggled. There’s your pain point. Your conflict. Then you see the whole team work together to solve the problem – from concept to prototype to production to reality.
2. They incorporated their product into the natural environment. In other words, there were very few shots of a mouse moving along a desktop screen. Which makes sense, because very few people want to see that – at least at the early stage of the buying process that this video is appealing to. Slack added messages into the general office scene which makes the video more interesting to watch and also alludes to the fact that Slack’s product really does fit seamlessly into your life … or an owl’s life anyway!

    

Build out Strong, Supporting Assets

Slack stretched beyond their TV spot to incorporate a supporting campaign. The video was accompanied by a landing page, which was smartly referred to in the final CTA of the video: http://ift.tt/1Pov8Tj. What I love about their landing page is that it is really campaign-focused, even down to the imagery throughout. You see Slack messages from Geoff the lion and Alan the prawn. What’s also great about this landing page is that, while being customized to this specific campaign, it still stays very true to Slack’s messaging overall. Their tagline always stays close to something about amazing teams or teams doing amazing things. If you go to their home page (one of four or five versions of it!), you’ll likely read that Slack is a messaging app for teams … of some sort.

And this landing page and campaign was no different: Slack is for amazing teams. Plus, as another extension of this campaign that the audience can stay engaged with, Slack even produced that blooper reel I mentioned earlier. And man – do content-hungry internet goers LOVE blooper reels!

I don’t know what it is about blooper reels, do we just love seeing other people (or ahem, animals) screw up? Whatever the reason, this is almost always a good addition to a video campaign. It’s a real, engagement-boosting initiative in any campaign, that’s for sure.

Infuse Brand Colors into Video

Speaking of branding with consistent taglines, did you notice how frequently the scenes of this video incorporated Slack’s brand colors? Let me remind you. Here’s the Slack’s logo:

And here is the animals’ office:

Or… here’s the Slack logo:

And here are the flying umbrellas:

This color infusion is a super subtle branding strategy that helps Slack tell the same story and convey the same feelings across multiple assets. It helps with brand consistency. Here, it’s not overbearing and it’s certainly not in every scene, but it was definitely a conscious effort (which, by the way, is a lot easier to add in when it’s an animated film!).

Make the Point Clearer with a Metaphor

I’ve talked about the value of metaphorical concepts in video before, like when we took a deep dive into the video for KLM Royal Dutch Airlines’ lost and found puppy. And the concept has proven true in this video, too. What do I mean by metaphor in video? Well let’s just say that there aren’t actually teams of animals using Slack.

Not only does this metaphorical representation make the video more interesting to watch (than, say, a bunch of humans building an innovative product together – snore), but it also actually helps Slack prove their point and drive it further home: any kind of team can benefit from Slack’s collaboration app. Yes, even animals.

Be Aspirational

No, I’m not suggesting that we all want to be a beatboxing prawn or a world-traveling beaver (and no, I don’t think he’s Canadian), but we do aspire to be innovative. And you don’t get much more innovative than a flying umbrella. What does your audience crave? How can you help them get closer to who they aspire to be? This is what you should be representing in your videos.

And in Slack’s case, the voiceover at the end really seals the deal when he says “all kinds of people and all kinds of teams use Slack to do amazing things”. It was at this point that I caught myself mentally ‘hoorahing’: “Yeah! I want to do amazing things!”. You, too? Maybe it was just me.

A Word of Caution

Okay, I do have to come down from my high for just a second. A real shame, I know.

I want to warn you, that while this concept was just crazy (amazingly crazy, but still crazy), it works for Slack because their product is relatively simple to understand. Just make sure you don’t come up with a concept so abstract that no one has a clue what’s going on or what the heck you do.

Now, back to it … how much did you love that video?!

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What B2B Marketers Can Learn from Super Bowl 50 Ads

While most people were busy donning their jerseys, cooking up football-shaped treats in the kitchen, and laying down the foundations of a solid easy chair butt-groove this weekend, many of us were watching the Super Bowl for some marketing inspiration. Peyton Manning is truly an inspiration to us all, but B2B marketers can also learn quite a bit from the minutes that happened between gameplay – here are some of our favorite Super Bowl ads from this year, and how you can apply their amazingness to your next video marketing campaign:

Doritos: User Generated Content At Its Best

Doritos has a long tradition of taking innovative steps in its marketing – for several years now they have run a contest among their fans to create their Super Bowl ad for them, and the results have been very well received. This year’s video features three dogs desperate to get their hands on some Doritos, and facing off against a store manager with a strict no-dogs policy:

The content of the commercial isn’t exactly groundbreaking – I remember the ‘three kids in a trench coat’ gag from countless cartoons as a kid, but letting people submit their entries, and letting the community vote builds a sense of engagement with fans that few other brands can capture. The big lesson here comes from the opportunity for interaction with your customers. Whether you’re planning a multi-million dollar Super Bowl ad, or just looking to give away tickets or a speaking spot at your next event, let your customers and fans submit their ideas and work to highlight the amazing work of the people in your community. This isn’t necessarily easier – working with an agency to build an ad would have been less work for Doritos than sifting through hundreds of entries, and managing a voting process – but the results just wouldn’t be the same without it.

Need some tips for using UGC in your marketing? Check out this post: “User Generated Content: How to Use It, Share It, and Love It“.

TurboTax: Don’t Be Afraid to Laugh at Yourself

While the idea of adding a famous face to your Super Bowl ad isn’t new – see about 95% of the ads that played this year, and you’ll see what I mean – few brands made their celebrity endorsement as memorable as Sir Anthony Hopkins not selling out to TurboTax:

The ad has everything one would want in a Super Bowl commercial – star power, a cute dog, and plenty of gratuitous references to the product being sold, but it’s humor lies in what it’s missing – any believability whatsoever. The irreverence of Sir Hopkins drinking from a TurboTax tea cup, and calling his dog (affectionately named TurboTax.com) to come running in a TurboTax sweater, all while defending that he’s not, in fact, a sellout because TurboTax doesn’t cost anything, makes this scene much more hilarious than if it had tried to take itself too seriously. The big lesson for me in this ad? Even if your marketing content checks all the stereotypical boxes, you can still turn the subject matter around and make it something that everyone is in on the joke for. Want an example of a company that does this in spades? Check out Taulia’s content – they’re an accounts payable company that isn’t afraid to laugh at themselves and their industry.

Dollar Shave Club: Start Small, and Win Big

If you haven’t heard of Dollar Shave Club, you’re missing out on some fabulous video marketing (and maybe living under a rock). Their original ad, produced for under $5000, has over 21 million views on YouTube and catapulted the brand into success as one of the earlier subscription services. For the first time in the company’s history, they decided to run a Super Bowl ad, and captured everything that made their original video funny in 30 seconds:

What makes this ad a success? For one, it’s got the same low-budget feel as their previous ad, and still captures the brand’s sense of humor perfectly. What’s even better is that there are no pro athletes, no slick demonstrations of how amazing a razor can shave an already shaved face for the camera, none of the usual schtick that we see in personal grooming ads. Just a dirtbag razor, and an easy solution to the problem. How can you apply this to your own marketing strategy? Sometimes celebrity cameos and big budgets work, but sometimes going back to your roots, making a commercial in-house that truly represents your brand is all it takes to come out on top in a sea of generic competitors.

Heinz: Just Use Wiener Dogs – Lots of ‘em

With Budweiser taking a break from their usual dog and pony show (see what I did there?) the field was open for anyone to make a play at appealing to the dog-loving audience that dutifully tunes into the Super Bowl every year looking for their dose of puppy power. This year Heinz took the reigns, and rather than telling a heartwarming story of a puppy and a horse, they went in a bit of a different direction:

A single wiener dog is almost irresistible from a marketing standpoint – take an army of them, dress them up like hotdogs, and point them in the direction of your favourite condiments, and you’ve got a recipe for success. I share this video because, unlike last year, this was one of the few videos that trickled into my Facebook feed before the big game, and earned itself a share from many folks in my network of dog-loving friends. There’s even a puppy hotdog that finds its love in a child dressed like a ketchup packet. It’s irreverent, hilarious, and ends in a sea of wienerdogs playing with loving, welcoming condiments. Meet the Ketchups isn’t groundbreaking, but it doesn’t need to be – it’s fun, and it’s the perfect recipe for social sharing. The main take-away for me? This commercial will live on well past the Super Bowl on social channels and in office jokes. That’s the kind of gift that keeps on giving that all marketers are looking for. When in doubt, just use wiener dogs – lots of ‘em.

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Video Marketing How-To: How Long Should Your Videos Be?

Hello, and welcome to another episode of Video Marketing How-To! You’ve probably heard us joke now and then that human beings have a shorter attention span than most goldfish, and sadly it’s not far off. If your content can’t capture your viewers interest in the right amount of time, they’ll bounce off to something else.

So with that in mind, today we want to talk about the best lengths for your video content at every stage of the funnel. These are all best practices – and your audience may vary – but let’s dive in.

Starting at the top of the funnel, educational, fun content that’s designed to get people excited about your industry should be kept short. TV commercials are generally 30 seconds in length for a reason, and you can apply the same ideas to your online video. For social content, keep it short—Instagram will cap you at 15 seconds, and while you can post long content to Facebook, people’s attention spans are short. For YouTube you can go a bit longer, but we don’t recommend going much past a minute and 30 seconds. You won’t see many people getting to the end of your video unless it’s truly memorable.

Moving through the funnel to the learning and evaluation stage, you can start to get a bit longer for this content, as people are already interested enough in what you do to want to interact with your video. Demo videos can be a few minutes long, and your content can start to talk a bit more about why you, specifically, can solve your prospects’ problems. Don’t go much past 5 minutes though – try to focus your videos on one aspect of your product, or bundle them based on your personas, but don’t hit people with a full 45 minute demo yet.

Now, I said yet there because there is a time and a place for your full demo, and it’s the last stage of the funnel. When people are at the point of purchase, your video’s job is to give them all the tools they need to succeed, and all the info they need to convince their superiors that your product or service is right for them. Take as much time as you need, but keep it personal – a generic 45 minute demo video won’t carry the same value as a customized 20 minute demo that touches on the specific pain points you’re solving for that specific customer.

So, that wraps up this week’s tips – I hope this has answered your questions around video length, but if not tell us in the comments! Stay tuned in another few weeks for a new episode of Video Marketing How-To!

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How to Drive more Event Registrations by Getting Crafty with Video

It’s coming. Along with the 5432387 details to plan, the long days of travel, the hundreds or maybe even thousands of hands you’ll shake, and the pipeline … just all pipeline you can imagine.

We’re on the cusp of the first event season of the year, and the anticipation is palpable.

You know the value of a great conference, strong planning, and a well-supported marketing plan or you wouldn’t be here, reading this post. So I’ll skip all that event mumbo jumbo and get right to it: if you can increase event registrations,

1. your direct monetary return jumps, and
2. the potential for pipeline from new or upsell business spikes, too.

Good thing we have a few tricks up our sleeve to help you boost those numbers.

Surely you already know that including a video to promote your event is a supremely smart idea. More than just a smart idea, adding video to your event landing page can boost on-page conversions by up to 80%. These tips assume you’re already riding along on that bandwagon, have a video idea cooking, and just want that extra juice to pump those registrations up even higher!

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Make the Play Button the Star of your Email

Sending event invites through email? Of course you are, you smart marketer. Maybe you also know that including a video in your emails can increase click-through rates by 2-3x!

Since you already have that video ready to go (or will soon!), just adding an image of the splash screen—as in, literally taking a screenshot of your player and it’s play button … or maybe your designers have a more ‘professional’ route in mind. *Ahem*—means you can rise from 1,000 people clicking through your emails to 3,000.

Sorry – did you get that? You took a screenshot and added it to an email. … Then you got 300% more people clicking through to your website.

I’ll consider that one on your list to do already!

Oh, and as a side note. Yes, using the screenshot is our recommended approach since most email providers will not play videos directly inline. Plus, you really want viewers to end up on your reg page anyway!

Send Personal Invites … none of these mass mail-outs

Imagine I sat on the rooftop of your office building and shouted “Hey chumps, join our super-cool-wicked-awesome event next month! You’ll love it because there’s going to be some stuff for everyone and drinks and food and stuff.” … That’s what a generic video (or any generic marketing messaging) sounds like to your audience and chances are I’d lose a lot of people at “Hey chumps”. Aside from the fact I called them “chumps”, which could have a lot to do with it, they also just don’t have the attention span or care to sort through your message and determine if it’s for them or not. So more often than not, they default to the “not-for-them” setting.

You can get around this by opting for personalized marketing and let them know you’re speaking to them. Show your audience that this invite (or other event-video concept) was made just for them with a personalized video. Call them by name. We’re all programmed to respond to our name since a young age … and our names generally produce a positive feeling, so this is a win-win all around.

Guide them Right to the Action with a Video CTA

You were trying to boost event registrations here, right? So far we’ve helped more people get to your page to watch the video and captured more of your audience’s attention by addressing them personally. So how do you get them to actually sign up? You offer a CTA within your video! You’ve reeled them in so nicely, it’s only polite that you help guide them to the next step. So use a pop-out CTA part-way through your video or end with one to grab them before they wander off. And remember: think carefully about what the next step is! It might not be to register immediately. Instead, it might be to learn more or maybe even to hear from speakers who will be at the event (see the next tip!).

Offer a True Taste of the Event

No, don’t send them a sausage sample in the mail of the hot dogs that’ll be on the grill. ‘Cuz that’s strange. But dig deeper than a bland overview of your events. Consider interviewing some of your keynote speakers or breakout session leads to give a sneak preview into what they’re going to be discussing.

Okay, you got me, this is a bit of a cheater tip as it involves a secondary video – but it’s so worth it! Additional videos supply more content to your viewers and taking this approach brings a “realness” to your event, it humanizes it, and provides a pretty detailed picture of what the attendees can expect. And lastly, it’s much more engaging than reading a bunch of text descriptions of the sessions! Hubspot took this approach when they announced Martha Stewart as their keynote speaker for Inbound 2014. Check it out:

Make the Video (not just your page!) Easy to Share

Unless you’ve got a real spiffy incentive, people just don’t want to share your registration page. Sorry to burst the bubble here. But what people do like to share is good content with a story. And the more people that share your video (which is hosted on your event registration page and will likely have an amazingly compelling CTA at the end, wink-wink, nudge-nudge!), the more likely you’ll see increased event registrations. So if you branch out from the typical event video with absurdly happy people in a crowded banquet hall with drinks in hand and speakers walking confidently across the stage, and actually tell a story of what’s to come and how it’s going to radically impact your attendees year or even career, then you’re onto something that’s worth sharing.

The next step is making it easy to share. Utilize the sharing options within your video player, ask viewers to share as the final CTA, or include another on-page CTA to share the video. The possibilities are endless!

That should give you a good leg up as you head into the most exciting and also most insanely packed time of year. You’re well on your way to a spike in event registrations! Have you gotten crafty with video in the past to boost your event registrations? Share with us in the comments!

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Step by Step: How to Build a Video Marketing Strategy

By now, you likely have at least a handful of videos, if not a locker-full. You’re probably smartly using them to build interest and keep your audience engaged throughout the funnel. Good on ya! But what I really want to know is: do you have a comprehensive video marketing strategy? One that incorporates your video content with the rest of your messaging and communication plan? One that lays out who’s responsible for what in a video project and where each video will be distributed for maximum impact? Or what about one that outlines how your brand guidelines will transfer to video?

Strategic planning is more than a nice-to-have.

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9 Steps to Building a Video Strategy

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We liken a video marketing strategy to the foundation of a successful relationship. If you don’t understand each other and how you’ll communicate, will the relationship last? Ehh…50/50. Maybe. Maybe not.

But laying the proper groundwork can be tough. That’s why you have help:

Download this fillable workbook to walk through 9 steps to creating a video marketing strategy:

Step 1: Establishing Your Goals for Video

Step 2: Identifying Your Content Needs

Step 3: Pinpointing the Opportunity for Video

Step 4: Building Campaign Rules of Thumb

Step 5: Crafting a Distribution Plan

Step 6: Transferring Your Brand to Video

Step 7: Setting Guidelines for Viewing Behavior

Step 8: Organizing Your Team

Step 9: Measuring Video Success

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