Producing a Video That Focuses on Your Customers & Creating a How-To as New Method of Marketing

You’ll find some video production companies out there that focus too extensively on making videos all about their clients. While there isn’t anything wrong with showing things about yourself in reasonable doses, a marketing video should never be about them exclusively. With more focus recently on nurturing relationships with customers in corporations, it’s time you took the same initiative. You need a marketing video focused more on helping the customer rather than yourself.

Here at Joyco Productions, we’ll help you with this approach if you’ve always thought a marketing video means being exclusively about you. You have some specific approaches to being more personal so your prospective customers feel like you’re talking only to them.

Solving a Problem for Your Customers

The point of making a video for your customers is solving a problem for them with a product you’re selling. No matter what you product is, it should always solve a problem that’s never been adequately solved by anything else on the market. In your video, making this clear already captures viewer attention so they know it’s about them.

Your backstory is fine, as long as you keep it brief in the beginning. Using our creative expertise, your own brief personal story can set things up for addressing your customers personally.

Showing Testimonials as Proof

When you make claims of solving a problem for your customers, you also need proof of how it’s already worked for others. We’ll help you compile footage of other test customers who’ve already tried your product. Then we’ll add that footage to your marketing video as testimonials.

With testimonials from real customers, you have a powerful way of speaking directly to your viewers. At the same time, create a narration style as if talking to a friend. Show some empathy for what your customers are likely going through rather than constantly mentioning how great your company is. Using proper integration of the personal and customer testimonials, the evidence will speak for itself how great you are. You’ve also taken the first step in nurturing more personal relationships with your customers by putting the spotlight on them.

If you need a marketing video for your business in Denver, you’re possibly instantly thinking of conventional production methods that everyone you know uses. This might mean a video telling about your background, taking a tour of your company, or introducing you and your staff. While these methods still work as methods of storytelling, another method is available as a new form of telling a story.

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